Books/Book chapters

Territorial marketing and region development: An exploratory approach in tabuao (Portugal)

International volunteering and regenerative tourism: A pathway to social development and the enhancement of tourist destination image

Preface

Regenerative tourism for social development

Barcelos handicrafts as cultural heritage and sustainable practice: A regenerative tourism approach

Literary tourism in Northern Portugal and its contribution to regenerative tourism: Preliminary insights

Digital communication strategies for sustainable textile brands: A case study

Innovating the future: Sustainable strategies and technological advances in niche tourism

Performing skills in the tourism industry: A state-of-the-art analysis

Using endomarketing as a strategic tool for innovation in the business context: Preliminary insights

Cross-Border Regions Cooperation and Implications for Organizations

Green Marketing and the Competitive Edge in the Cosmetics and Wellness Products Sector: An Exploratory Research

EV Charging Stations as a Competitive Advantage and New Business Strategy

Special Forms of Tourism as a Territorial Management Tool: An Exploratory Study in the Context of Geocaching

International Volunteering as a Catalyst for Cross-Border Tourist Image Building: A Comparative Analysis of Euroregions

Nature-Based Tourism in Mountain Destinations of the Galicia Northern Portugal Cross-Border Region: An Empirical Examination of Stakeholders' Perspectives

Experiential Marketing and Emotional Connection in Tourism: Implications for the Development of Sustainable Cross-Border Regions

Promotion of Geocaching and Educational Tourist Routes in the Euroregion of Northern Portugal and Galicia

Gastronomy, cheese, and the contributions of maketing to territorial identity: A proposal for an exploratory study on "Queijo da Serra" (Portugal)

Exploring the connection between population health management and patient-centered care in the healthcare marketing mix