Books/Book chapters

Corporate Asset Management in Canned Goods Brands: Family SMEs With Longevity - A Preliminary Comparative Study in the Euro- Region Galicia and Northern Portugal

The Role of Digital Marketing in Choosing Gastronomic Experiences and Tourist Destinations

The Use of the Animal as an Identity Symbol of the Culture and History of Sport Clubs From Northern Portugal

Between Wings and Emotions: A Brand Evangelism Model for Airlines

Understanding Consumers Feelings of Affectivity in the Luxury Car Segment

Religious Tourism Events and Insights for AI on International Volunteering: The Case Study of Braga's Holy Week (Portugal)

Impact of Sporting Events on Tourist Destinations: The Case of Braga European City of Sport 2018

The Impact of Cultural Events on the Identity, Sustainability, and Image of Territories: The Case of MDOC Melgao International Documentary Film Festival

Territorial Marketing Strategies: The Case of Visit Italy in the Enhancement of Italian Territories

Exploring the Future of Tourism in the Metaverse

Organization of Major Music Events Amid the Climate Crisis: Strategies for Risk Mitigation and Sustainability

AI as Novelty Strategic Management Tool for Future Digital Luxury Brand Events: Metaverse and NFTs Agenda 2030

The impact of digital marketing on the esports industry: Preliminary approach

Brand communication and strategic analysis of menus in fine dining restaurants in hotel management

Promoting destination marketing strategies in authenticity and nature tourism

Endomarketing and internal marketing management tourism contexts: Preliminary insights

Empowering value co-creation in the digital era

Co-creation, leadership, job satisfaction, and burnout in the digital era

Use of artificial intelligence chatbots in the hospitality industry: Preliminary insights on value co-creation

Promoting co-creation and sustainable routes in industrial tourism: Linking tourism to education