Books/Book chapters

Title Authors Year
Artifical Intelligence and Digital Marketing: Ethical Challenges in the Algorithmic Era
Impacts of AI on Human Expression and Relationship Building
10.4018/979-8-3373-8337-8.ch004
 Bruno Miguel Sousa 2026
Destination Marketing and Communication in Tourism: Passos Pelo Mundo
Practices Strategies and Emerging Trends in Marketing for Global Expansion
10.4018/979-8-3373-3461-5.ch009
 Bruno Miguel Sousa 2026
Securing Destinations: How Can Cybersecurity and Digital Forensics Enhance Trust in Modern Tourism Systems?
Applications of Cybersecurity and Digital Forensics in Modern Tourism Systems
10.4018/979-8-3373-5826-0.ch012
 Bruno Miguel Sousa 2026
Artificial Intelligence, Innovation, and Employer Branding: Strategic Adaptation and Organizational Sustainability in Human-Centered Organizations
Employer Branding Ethics and Talent Management for Human Centered Organizations
10.4018/979-8-3373-9255-4.ch009
 Bruno Miguel Sousa 2026
Digital Technologies, Employee Well-Being, and Internal Marketing: Strategies for Sustainability and Global Competitiveness
Practices Strategies and Emerging Trends in Marketing for Global Expansion
10.4018/979-8-3373-3461-5.ch007
 Bruno Miguel Sousa 2026
The Role of Digital Marketing in the Hospitality Industry: A Case Study of BURGUS Tribute and Design Hotel
Integrating Human Sigma and Service Excellence for Total Quality Management in Hospitality
10.4018/979-8-3373-8775-8.ch013
 Bruno Miguel Sousa 2026
Federated Learning for Financial Fraud Detection
Strategic Frameworks for Managing Risk in Fintech Ecosystems
10.4018/979-8-3373-2980-2.ch005
 Bruno Miguel Sousa 2026
Marketing Plan and Territorial Management: Vila Nova das Taipas (Portugal)
Cases on Effective Destination Management
10.4018/979-8-3693-1548-4.ch007
 Bruno Miguel Sousa 2025 1 cit.
Disasters, trauma and tourism: the effect of the COVID-19 pandemic on tourist behavior and post-crisis context
A Research Agenda for Tourism and Risk
10.4337/9781035327003.00017
 Laurentina Maria da Cruz Vareiro, Raquel Bernardette Vale Mendes, Bruno Miguel Sousa 2025
Film-Induced Tourism and Promotion of Tourist Destinations: An Exploratory Approach
Cases on Effective Destination Management
10.4018/979-8-3693-1548-4.ch006
 Bruno Miguel Sousa, Lara Santos 2025
Luxury Brands in the Real Estate Sector in Portugal: Understanding the Relationship Between Brand and Consumer Loyalty
Technology Driven Market Transformations for Digital Fashion and Smart Luxury
10.4018/979-8-3373-6197-0.ch005
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025
Artificial Intelligence in Higher Education: Institutional Marketing Strategies for Engagement and Global Expansion
Innovations and Challenges in Student Engagement in Higher Education
10.4018/979-8-3373-6187-1.ch006
 Bruno Miguel Sousa 2025 1 cit.
Matera -From Abandonment to Rebirth: Impacts and Opportunities of the 2019 European Capital of Culture
Marketing Strategies for the Internationalization of Businesses and Brands
10.4018/979-8-3373-1787-8.ch009
 Bruno Miguel Sousa 2025
Drive the Purchase Intentions of Generation X and Z Tourists through Marketing Activities
Customer Insight in Tourism Segments Profiles and Personas
10.4324/9781003638193-16
 Manuel José Serra da Fonseca, Bruno Miguel Sousa 2025 2 cit.
Challenges of Consumer-Based Health Tourism Market Segmentation: Towards Tourists' Emotions
Customer Insight in Tourism Segments Profiles and Personas
10.4324/9781003638193-8
 Bruno Miguel Sousa 2025
Strategic Management for the Benefit of the Local Community in a Portuguese Context: Sport, Youth, and Citizenship
Intersecting Public Administration and Technology for Public Trust and Citizen Engagement
10.4018/979-8-3693-9709-1.ch013
 Bruno Miguel Sousa, Pedro Manuel Miranda Nunes 2025
Marketing Complexity of Smart Consumer Products to Global Millennial Segments
Diversity and Inclusion Driven Marketing for Multicultural Marketplaces
10.4018/979-8-3373-2111-0.ch001
 Bruno Miguel Sousa 2025 17 cit.
The Role of Internal Marketing in Employee Engagement in the Tourism Sector: A Best Practice Guide
Reinventing Corporate Strategy for Competitive Advantage
10.4018/979-8-3373-5428-6.ch009
 Bruno Miguel Sousa 2025
The Importance of Groups and Events in the Hospitality Sector: Learning for a Sustainable Future in the Portuguese Context
Global Cultural Immersions in Learning for A Sustainable Future
10.4018/979-8-3373-2508-8.ch006
 Bruno Miguel Sousa 2025
Brand Management and Competitiveness in Tourism: Case Study in Local Accommodation "Romoa Vintage Guest House" (Portugal)
Reinventing Corporate Strategy for Competitive Advantage
10.4018/979-8-3373-5428-6.ch002
 Bruno Miguel Sousa 2025