Books/Book chapters

Title Authors Year
The Impact of Social Media Management on Fan Engagement and Loyalty in Sports Clubs: A Bibliometric Analysis
Sport Events for Territorial Marketing Place Branding and Global Visibility
10.4018/979-8-2600-2080-7.ch015
 Laurentina Maria da Cruz Vareiro, Bruno Miguel Sousa, Lara Santos 2026
The Role of Socially Responsible Marketing in the Context of Sports Management
Creative Advantage of Cultural Diversity in Global Business Innovations Ethics and Corporate Social Responsibility
10.4018/979-8-3373-5981-6.ch014
 Bruno Miguel Sousa 2026
Absenteeism, Internal Marketing, and Productivity in a Hybrid Work Environment: Preliminary Insights
Human Centered Workforce Management in the Age of Digital Work
10.4018/979-8-2600-2178-1.ch006
 Bruno Miguel Sousa 2026
The Challenges of Marketing Communication in Small and Medium-Sized Companies: A Contribution to Local Economic Development and Innovation
Global Perspectives on Local Economic Development and Innovation
10.4018/979-8-3373-1474-7.ch015
 Bruno Miguel Sousa 2026
Optimizing Financial Decision Making for Strategic Planning Success
Navigating Mergers Acquisitions and Organizational Redesign
10.4018/979-8-3373-5233-6.ch012
 Bruno Miguel Sousa 2026
Preface
Cultural Identity and Globalization in the Dynamics of Brand Management
 Bruno Miguel Sousa 2026
Artificial Intelligence and Challenges for Events and Tourism: Preliminary Insights and Stakeholders
Transforming Festival Experiences with Artificial Intelligence A Stakeholder S Perspective
10.1079/9781800628380.0009
 Bruno Miguel Sousa 2026
Cycling Success, Destination Brand Love, and Global Visibility: A Narrative Review of Sport-Driven Place Branding in Slovenia
Sport Events for Territorial Marketing Place Branding and Global Visibility
10.4018/979-8-2600-2080-7.ch005
 Bruno Miguel Sousa 2026
Future Trends in Event Planning and Design: AI Agenda Thought Metaverse and NFT Agenda 2050
Event Planning Management International Practices for the Future of Events
10.1108/978-1-83708-140-020261011
 Bruno Miguel Sousa 2026
Cultural Identity and Globalization in the Dynamics of Brand Management
Cultural Identity and Globalization in the Dynamics of Brand Management
 Bruno Miguel Sousa 2026
The Role of Internal Marketing in Human Capital Management: Case Study Applied to the Context of Adventure and Sports Tourism
Advances in Tourism Innovation and Cultural Heritage
10.4018/979-8-2600-3285-5.ch003
 Bruno Miguel Sousa 2026
The Role of Literary Tourism and Storytelling in Building the Cultural Identity of the GaliciaNorthern Portugal Euroregion
Cultural Identity and Globalization in the Dynamics of Brand Management
10.4018/979-8-3373-8162-6.ch003
 Bruno Miguel Sousa 2026
The Influence of Packaging and Marketing Management on the Consumption of Healthy Ready Meals
International Branding and Consumer Behavior Across Cultures
10.4018/979-8-2600-2188-0.ch010
 Bruno Miguel Sousa 2026
Managing Generational Diversity: Human Resourcens and Talent Management Strategies and Onboarding Effectiveness
Human Centered Workforce Management in the Age of Digital Work
10.4018/979-8-2600-2178-1.ch007
 Bruno Miguel Sousa 2026
Internal Marketing and Competitiveness in Hotels: A Case Study in a Greek Context
Marketing Strategies for Total Quality Management in Hospitality Excellence
10.4018/979-8-3693-8608-8.ch008
 Bruno Miguel Sousa 2026
PREFACE
Digital Marketing Advanced in Tourism Theoretical Bases and Applications
 Bruno Miguel Sousa 2026
The Influence of K-Pop on Travel Intentions to the Tourist Destination South Korea
Human Centered Innovation Ethics and Consumer Behavior in Digital Markets
10.4018/979-8-2600-2686-1.ch012
 Bruno Miguel Sousa, Lara Santos 2026
A Cross- Regional Analysis of Diversity and Inclusion in Marketing for Global Generation Z
AI Driven Decision Making for Diversity Equity and Inclusion in Marketing
10.4018/979-8-3373-6731-6.ch001
 Bruno Miguel Sousa 2026
Brand Management and Communication in Travel Agencies: A Case Study in the Portuguese Context
Studies in Systems Decision and Control
10.1007/978-3-031-85398-2_72
 Bruno Miguel Sousa 2026
Modeling Human-Centered Artificial Intelligence in Marketing Education
Unlocking Life Satisfaction in Digital Global Markets and Segments
10.4018/979-8-3373-8357-6.ch001
 Bruno Miguel Sousa 2026