Articles

Factors influencing the acceptance of financial technology by consumers of traditional financial services in Portugal

The Loyalty of Generetion Z to Metro do Porto Contribution to Regional Development

The role of live marketing and sensory marketing in the rock in Rio Brassil 2017 event from the perspective of stakeholder offer and the dynamics of the destination

The importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo

River tourism and local development in demarcated regions and the winegrowing context: A theoretical contribution

The quality of services in tourism: A study applied to transport companies

Academic tourism and transport services: Student perceptions from a social responsibility perspective

Encouraging consumer loyalty: the role of family business in hospitality

The importance of museums in the tourist development and the motivations of their visitors: an analysis of the Costume Museum in Viana do Castelo

O turismo fluvial e o desenvolvimento local em regiões demarcadas e contexto vinhateiro: um contributo teórico

O papel do live marketing e marketing sensorial no evento Rock in Rio 2017 sob a ótica da oferta dos stakeholders e a dinâmica do destino turístico

Academic tourism and transport services: Student perceptions from a social responsibility perspective

The quality of services in tourism: A study applied to transport companies

Web 2.0 technologies and banking management: The portuguese context

The brand attachment and consumer behaviour in sports marketing contexts: the case of football fans in Portugal.

Loyalty of national guests: A case study of the douro hospitality

The role of integrated marketing communications in brand equity: An exploratory approach

Semiotics and e-branding in tourism communication: Study of the covers of digital magazines in the pandemic period COVID-19 | [Semiótica e e-branding em comunicação de turismo: Estudo das capas de revistas digitais no período pandémico COVID-19]

The role of digital communication in changing population behaviors and regional development | [O papel da comunicação digital na mudança de comportamentos dos cidadãos em benefício da comunidade local]

The role of technology in monitoring good practices for accessible tourism in the city of braga (Portugal) | [O papel da tecnologia na monitorização de boas práticas para o turismo acessível na cidade de braga (Portugal)]