Photo of Álvaro Miguel da Costa Cairrão

Álvaro Miguel da Costa Cairrão

Integrated Members Instituto Politécnico de Viana do Castelo

Biography

Álvaro Miguel da Costa Cairrão has a PhD in Communication Sciences from the Autonomous University of Barcelona since 2004. He is a lecturer at the Escola Superior de Ciências Empresariais of the Instituto Politécnico de Viana do Castelo, where he is the coordinator of the degree programme in Marketing and Business Communication and the postgraduate course in Marketing for the Blue Economy. Teaching experience at various HEIs. Several publications in indexed scientific journals; participation in various research projects; member of IPVC's pedagogical innovation team; and a regular member of Master's and PhD juries.

Research Output

2 Publications
0 Citations

Publications

Authors Title Year
Álvaro Miguel da Costa Cairrão A resposta emocional à teoria da cor no comércio eletrónico 2025
Álvaro Miguel da Costa Cairrão O engagement emocional no Instagram : A marca Disney 2025